Design for Neighborhood Identity

Ashley Layendecker

Director, Red Arrow. Ashley began her career as an artist but soon acknowledged her deep passion for uplifting and shaping artist voices through curation and support. Ashley graduated from the University of Tennessee in 2016 with a BFA in 2D art and in 2017 with a Master’s in Teacher Education.

Katie Shaw

Gallerist, Red Arrow. Katie is passionate about being the bridge from artist to collector. She is a self-taught curator, works to make art more accessible for everyone and has presented over 200 exhibitions working with hundreds of artists.

Arno de Villiers

Arno is currently the assistant project manager for The Finery and T3 Wedgewood Houston development projects. Hines is a global real estate investment, development and property manager.

Daniel Cremin

Daniel Cremin is an experienced architect that brings a fresh and distinctive perspective to his work, blending his passions for architecture, art, and community to create innovative designs. With a background rooted in both New York and Nashville, Daniel’s approach to design is characterized by a deep respect for diverse perspectives and styles, resulting in captivating design languages that honor the uniqueness of each project.

Having received his Bachelor of Architecture degree from the University of Tennessee, Daniel uses his studies in Architecture, Graphic Design, Furniture Design, and Exhibit Curation to bring innovative design solutions to the built environment. This diverse range of expertise enables him to bring a multi-dimensional approach to each project, consistently producing unique and award-winning designs.

As the founder of HASTINGS ImageWorks, Daniel is continually pushing the boundaries of graphic design and image representation, providing cutting-edge renderings, presentations, and animations to clients that extend beyond the design process. He is also an active member of AIA and serves on the AIA MidTN Committee on Design. Daniel has worked on numerous noteworthy projects, including The Finery, Peabody Union, Smith Springs Community Center, and Gulch Central.

Joseph Platt

Joseph is interested in the relationships that form between design, people, and technology. From the scale of a computer mouse to high-rises in cities or a Tesla Roadster orbiting Mars, Joseph explores the correlation between design and play to wrangle the space we inhabit.

A lifelong Tennessean, Joseph received his Bachelor of Architecture from the University of Tennessee Knoxville College of Architecture + Design. His undergraduate thesis won him an international award and attendance to a conference in Dublin, Ireland, where he discussed his research with other professions from around the world. Joseph would go on to study at the Politechnika Krakowska in Krakow, Poland where he would further his creative style and experimentation.

Joseph joined HASTINGS shortly after graduating. Here, Joseph has been a part of large-scale mixed-use projects such as The Finery, Station East, and 1401 Church St. He has been exploring new technologies for design and representation as a founding member of the HASTINGS Technology and Architecture Computation Organization as well as a member of HASTINGS ImageWorks.

Meghan Wood & Shay Sapp (SNAP)

South Nashville Action People is a community alliance based in Wedgewood-Houston that empowers residents, enhances quality of life, and promotes the integrity of the neighborhood.

Meghan Wood

Meghan is the owner and lead designer of I Saw The Sign, a company that specializes in hand painted signage and mural work.

I Saw The Sign occupies a unique position between the worlds of design and production. With an extensive background in traditional sign painting and mural work, they combine their understanding of how to bring art to life with their passion for designing for this purpose. Their vast portfolio ranges from intricately hand painted storefronts to murals that span city blocks and includes both collaborative works that engage the talents of other designers as well as projects that showcase their unique lens for design. In their 10+ years designing and painting in the Nashville area and beyond, their mission has been to create work that is both inspiring to and inspired by the communities they exist within.

Nicole Delger

Nicole is the CEO of Studio Delger, a boutique design and branding firm she runs alongside her husband, Tim. Nicole uses creativity and marketing savvy to make powerful connections between her clients and their customers. Their notable clients include SOLO Cup, Dremel, Musgrave Pencil Company, and AJ Capital Partners.

A Nashville native and Vanderbilt graduate, Nicole’s experience includes time at the award-winning ad agency GSD&M in Austin and Rolling Stone magazine in LA. In addition to running Studio Delger, she also serves as chair of the Ingram Scholar Alumni Board at Vanderbilt University. Photo Credit: Elle Jackson Photo

Tim Delger

Tim is an award-winning art director and designer. His work spans from printmaking to painting, to sculpture and furniture design, to commercial art. His experience includes multi-million dollar commercial productions, branding and website development, and all areas of graphic design. He has worked on global brands including BMW, Southwest Airlines, U.S. Air Force, KIA Motors, Dremel, and Skype. Accolades include Cannes Cyber Lions, The One Show, Dieline Awards, and National Addy Awards. His work has also been featured in Communications Arts, Wired, Fast Company, BuzzFeed, and HiConsumption. He currently runs Studio Delger alongside his wife and business partner, Nicole. Photo Credit: Elle Jackson Photo

Lesley Florie

As SVP, Brand Identity at AJ Capital Partners, Lesley Florie oversees brand strategy, brand identity, and creative production across several platforms in AJ’s portfolio. Her role also includes concept and production oversight for many of AJ’s public art projects. Lesley’s résumé includes 17 years of experience in all areas of brand strategy, specifically focusing on brand identity and creative production across media, including digital, video/photo content, print, and event production.

Prior to AJ, Lesley was an Executive Producer at global digital and video production agency Stink Studios (formerly Stinkdigital), London, and an Executive Producer at Firstborn NYC, where she led account strategy and supervised integrated creative, content, and digital production. Lesley’s brand portfolio and client roster include PepsiCo, Google, Lancôme, Luxottica (Ray-Ban and Persol), Wrigley, Aflac, and Oscar de la Renta.