How Nashville Builds

Fan-Favorite Brands

Nashville is founded on deep connections between the creative expression of our artists, songwriters and their passionate fan bases. But what if that kind of following isn't limited to music fans? What if we could all tap into that energy and passion and cultivate fans of our own?

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PANEL DISCUSSION + WORKSHOP: GRAPHIC DESIGN

Day Three

Wednesday, Oct 30

Morning Session, 8:30 am - 10:00am
Soho House
500 Houston St, Nashville, TN 37203

hosted by:

Luum Studio

contributers:

Sarah Deane Hale is a brand strategist providing startup and established business founders with pivotal guidance on turning their customers into fans. Her 18-year client portfolio spans industries including entertainment, music, frontier technology, CPG, and social justice, with a unique ability to envision the big picture and deliver cohesive strategies.
Sarah's journey began a bit unconventionally when, in middle school, she built a flourishing fan site for the iconic boy band N Sync, ranking #2 behind the official site. Fast-forward to today, she's a partner at Luum Studio, a brand strategy and design firm known for crafting "Fan-Favorite Brands." Luum's clients have been featured in national publications, including Vogue, Forbes, TechCrunch, and CNN
With over 20 years of experience in strategic branding and design, Jordan Short is dedicated to crafting brand stories that connect with people. This passion led him to start Luum Studio, a brand strategy and design firm based in Nashville, TN.
He is known for his big-picture thinking, championing excellence in the details, and a passion for unique and beautiful branding. Collaborating with businesses and artists from around the world has led his work to be featured in Billboard, Vogue, CMT, Glamour, Stereogum, Allure, CNN, and Good Morning America, to name a few.
In addition to his work on the branding and storytelling front, Jordan has a passion for helping creators and artists discover their most creative and curious selves.
When not at the office, you may find him hanging with friends and traveling with his family.

Join Luum Studio for an engaging brand strategy workshop and exclusive guest panel where participants will explore how Nashville’s rich creative history has inspired fan-favorite brands far beyond country music. Whether attendees’ backgrounds are in music, fashion, tech, building a personal brand, or something totally new, this event will provide actionable insights on how to stop chasing customers and start cultivating fans.

Learn how a new generation of creators and innovators are building upon Nashville's unique history and collaborative culture to shape the city's business landscape. Whatever their endeavor, attendees will walk away with tangible guidance to help hone a unique message, craft meaningful connections with their audience, and build a must-have brand.